About

Some might say my journey to be a creative director has not been a typical route. I don't have 'big' agency background, nor a diploma in graphic design. In fact, I was neither a copywriter or art director. 

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I am a filmmaker.

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And this is where I honed my craft in all things visual. After attaining my Economics degree and working in finance for a few years, I decided to pursue my passion in filmmaking and content creation. Since that life-changing decision, I've created hundreds of corporate, commercial and narrative content across various countries, genres, media forms and platforms. I have ideated, created and produced successful brand and marketing campaigns for clients.

I strongly believe that purposeful media creation is all about using storytelling techniques and cutting edge technology to engage audiences, positively influence brand and company perception, and create new revenue streams. My deep love for crafting stories has also translated into key cross-platform marketing strategies, and created some memorable work for clients.

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I will never stop telling stories, and I look forward to telling more of them with you.